Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Podcasting since 2020 • 216 episodes
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Evolving Your Website Alongside AI and Shifting Buyer Expectations
Chatbot technology has evolved dramatically in just the past few years. Powered by today’s large language models, what was once a clunky, frustrating tool is now transforming industrial websites into dynamic, conversational buying experiences w...
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Season 1
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Episode 218
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41:01
Accelerating Complex Industrial Sales Cycles with 3D Product Visualizations
What if your customers could explore every angle of a complex machine, product, or system without ever stepping onto the factory floor? For industrial buyers evaluating intricate systems and components, static images and brochures rarely tell t...
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28:17
How Lean Marketing Teams Can Win With Video in 2026
For marketers who’ve felt that video is too expensive, too technical, or too time-consuming, this episode offers a clear takeaway: you don’t need a big budget or a big team to make video work, you just need the right approach and tools.V...
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Season 1
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Episode 216
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28:01
Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing
Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for approaching LinkedIn not just as a company page, but through your spokespeople and em...
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Season 1
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Episode 215
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32:30
Audience Research, Zero-Click Content, and AI: How B2B Buyer Behavior is Changing Now
Erin Moore sits down with Rand Fishkin, one of the most influential voices in modern marketing, to unpack how audience behavior, search, and content strategy are fundamentally changing in 2026. They discuss the rise of zero-click marketing, the...
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Season 1
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48:01