Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Episodes
210 episodes
2026 Marketing Trends: The Power of a Strong Differentiated Strategy
Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing’s own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of AI and differe...
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24:31
Comparing Research Behaviors of Career Pros and Next Gen Engineers
As industrial marketers plan out their 2026 marketing strategies, it's important to take into consideration the difference in research and buying behavior of engineers across generations. EETech's Terra Gledhill in on this week's episode to sha...
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Season 1
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Episode 211
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33:36
AI Visibility: The Future of Search Optimization
As AI changes how people search, marketers face a new challenge: getting their brand seen in AI-generated results. Learn how SEO expert Jason Khoo says you can appear in ChatGPT, Perplexity, Google’s AI Overviews, and more. In this ...
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Season 1
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Episode 210
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43:46
How to Revamp an Outdated Distributor Program
Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth. In this episode, Wendy Covey intervie...
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Season 1
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Episode 209
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24:59
AI Success Story: Streamlining Lead Qualification, Sales Outreach, and Personalization
Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to...
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Season 1
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Episode 208
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31:25
Everything We Learned at Content Marketing World
If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the futu...
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Season 1
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Episode 207
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40:55
A Sneak Peek at the 2026 Industrial Marketing Summit
Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable f...
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37:37
How Live Chat Influences the Buyer’s Journey and Boosts Sales Efficiency
Do you know the communication preference of the engineers and technical buyers visiting your website? Some are quick to pick up the phone, others prefer filling out a form, while many now expect instant, human-powered responses. Nelson Bruton o...
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Season 1
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Episode 224
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26:36
Unifying Sales and Marketing with A. Lee Judge's CASH Framework
Do you ever feel like your marketing efforts are undervalued by sales, or worse, misunderstood by leadership? This episode is all about working through one of the most persistent challenges in business: aligning sales and marketing.
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Season 1
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Episode 223
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43:45
What is THE SEO Alligator? A New Challenge in Search Metrics
Have you noticed a steady drop in your click through rate in Google Search Console, even as impressions seem to be increasing? You're not alone! TREW's Account Director, Erin Moore, explains the "SEO Alligator" phenomenon and how marketers shou...
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Season 1
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Episode 222
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15:56
Brand Marketing with Technical Publications — From PR to Ad Campaigns
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the im...
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Season 1
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Episode 221
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29:18
Extending your Corporate Message Successfully as your Brand Grows
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along...
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32:21
How to Create Kick-Ass PR Campaigns for Engineering Companies
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can h...
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Season 1
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Episode 197
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41:41
A Technical Editor-in-Chief's Perspective on PR Best Practices
Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to uncover how marketers should be communicating and developing relationships with journalists to ...
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Season 1
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Episode 199
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28:23
Lessons from the Automate 2025 Show Floor
In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and effective marketing practices. They explore the historical context of the show, share insig...
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Season 1
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Episode 196
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26:14
Comparing Content Preferences of Engineers in Europe and the US
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the di...
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Season 1
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Episode 195
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38:59
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter? In this episode, we pull back the curtain on the research process, revealing the strate...
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Season 1
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Episode 194
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30:42
Navigating Industrial Marketing Challenges in a Shifting Economy
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more with less. By focusing on efficiency and honing in on what truly drives results, marketing teams can...
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Season 1
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Episode 193
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29:16
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow...
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Episode 192
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23:31
Leveraging First Party Data in a Cookieless Marketing Landscape
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter, more effective, privacy-conscious digital campaigns. In this episode, Wendy Covey speaks ...
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Season 1
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Episode 191
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22:21
Recapping the 2025 Industrial Marketing Summit
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and th...
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Season 1
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Episode 190
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33:28
Could Amazon be the Industrial Sales Channel You're Missing?
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get their products on the Amazon platform and meet the buying preferences of a new generation of bu...
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Season 1
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Episode 189
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26:15
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learn...
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Season 1
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Episode 188
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28:52
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content that's bringing in the most revenue. In this episode, Mark Manuel, co-founder of Si...
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Season 1
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Episode 187
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37:52
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not introduced thoughtfully. Today we're talking about change prioritization and how to ...
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Season 1
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Episode 186
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35:25