Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Episodes
193 episodes
Navigating Industrial Marketing Challenges in a Shifting Economy
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more with less. By focusing on efficiency and honing in on what truly drives results, marketing teams can...
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Season 1
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Episode 193
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29:16
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow...
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Episode 192
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23:31
Leveraging First Party Data in a Cookieless Marketing Landscape
This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter, more effective, privacy-conscious digital campaigns. In this episode, Wendy Covey speaks ...
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Season 1
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Episode 191
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22:21
Recapping the 2025 Industrial Marketing Summit
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and th...
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Season 1
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Episode 190
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33:28
Could Amazon be the Industrial Sales Channel You're Missing?
Could Amazon really be the industrial sales channel you're missing? I talk to an Amazon account management firm that works with manufacturers to get their products on the Amazon platform and meet the buying preferences of a new generation of bu...
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Season 1
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Episode 189
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26:15
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learn...
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Season 1
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Episode 188
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28:52
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content that's bringing in the most revenue. In this episode, Mark Manuel, co-founder of Si...
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Season 1
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Episode 187
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37:52
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not introduced thoughtfully. Today we're talking about change prioritization and how to ...
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Season 1
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Episode 186
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35:25
The Power of Qualitative Research to Level Up Your Brand
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company. In this episode, David Schneer, a body langu...
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Season 1
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Episode 185
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38:06
The State of AI: Chatbots, Reasoning Models, and Agents
Haven't figured out what your New Year's Resolution will be? Consider leaning in to AI adoption in 2025. Stave Cunningham shares how you can become the Hero of AI adoption at your company. n this episode, Wendy Covey intervie...
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Season 1
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Episode 184
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38:36
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how we're updating our marketing strategy in 2025. In this episode, Wendy Covey and Lee...
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Season 1
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Episode 183
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33:04
Getting Personal: When Authenticity is a Winning Sales Strategy
Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional essays. His online presence inspires trust which ultimately makes his sales strategy a succes...
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Season 1
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Episode 182
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27:00
Marketing Insights from Gardner's Industrial Buying Influence Report
As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of suppliers, and when they're ready to talk to sales. Gardner Business Media recently publish...
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Season 1
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Episode 181
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43:20
Recapping Our Time at Content Marketing World 2024
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned and what we'll be applying to our own marketing practice. Join me as Lee Chap...
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Season 1
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Episode 180
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27:41
Find Your People at the Industrial Marketing Summit
Calling all industrial marketers! The Industrial Marketing Summit is BACK!On this week's episode, we're sharing all the details on what to expect from the second annual Industrial Market...
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Season 1
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Episode 179
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28:23
Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
If you're a well-established industrial brand in a specific vertical, it can be tempting to launch your products in a completely different sector. But there is a lot that goes into making the decision to launch into a new market and even when y...
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Season 1
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Episode 178
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36:21
How to Leverage Clean Data and AI for Effective Email Marketing
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should review your email list, when to delete inactive recipients, and how AI plays a role.
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Season 1
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Episode 177
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35:03
Sales vs. Marketing: How to Bridge the Divide
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the common misunderstandings between teams and how to work together.Mark Hunter is a best s...
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32:51
The Eight Pillars of ROI-Driven Marketing for Manufacturers
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to wa...
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Season 1
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Episode 175
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31:46
AI Strategies and Tools for Industrial Marketers
In this episode, VP of Account Service, Jennifer Dawkins, talks about her experiences at MAICON, the Marketing Artificial Intelligence Conference. Jennifer shares the high-level timeline of how AI is expect to evolve over the next decade and ho...
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Season 1
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Episode 174
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39:24
Building a Career Marketing for B2B Tech Startups
Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the challenges and opportunities of startup marketing. From building strong customer relationships to bala...
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Season 1
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Episode 173
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45:52
Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement
If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing can play a critical role in recruitment initiatives and community engagement.Batesvill...
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Season 1
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Episode 172
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26:40
What to Expect at the Marketing AI Conference (MAICON) 2024
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI. We are lucky to have Cathy McPhillips, Chief ...
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Season 1
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Episode 171
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23:00
How We're Using AI Tools for Content Marketing
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get a better result.Jamie Tokarz,...
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Season 1
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Episode 170
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38:24
SEO Series: Is Inbound Marketing Still Working?
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate this new SEO environment successfully.As we continue our SEO series, Wendy and Dale Bertra...
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Season 1
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Episode 169
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36:45