Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
How to Revamp an Outdated Distributor Program
Is your distributor program truly working for you? Emily Ting of CCS America unpacks how her team analyzed and revamped their program to create stronger partnerships and measurable sales growth.
In this episode, Wendy Covey interviews Emily Ting, a Marketing Specialist at CCS America, about the importance of revisiting and revamping an outdated distributor program. Distributor relationships can be critical to sales success for many industrial companies and together, Wendy and Emily discuss the challenges faced by outdated distributor programs, the need for collaboration, and the strategies implemented to revamp these programs.
Emily shares valuable lessons learned from the distributor feedback process and emphasizes the significance of cross-departmental collaboration.
Takeaways
- Distributor relationships can be critical to sales success.
- There are many challenges with maintaining effective distributor programs.
- It's important to reevaluate distributor performance and relationships.
- Take advantage of collaborative marketing efforts with distributors.
- Measure success through feedback and sales trends.
- Networking and sharing experiences with other industrial marketers is essential.
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