
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Podcasting since 2020 • 200 episodes
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Brand Marketing with Technical Publications — From PR to Ad Campaigns
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the im...
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Season 1
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Episode 221
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29:18

Extending your Corporate Message Successfully as your Brand Grows
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along...
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32:21

How to Create Kick-Ass PR Campaigns for Engineering Companies
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can h...
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Season 1
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Episode 197
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41:41

A Technical Editor-in-Chief's Perspective on PR Best Practices
Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to uncover how marketers should be communicating and developing relationships with journalists to ...
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Season 1
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Episode 199
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28:23

Lessons from the Automate 2025 Show Floor
In this episode, Kasey Tyring and the host discuss their experiences at the Automate Show, highlighting innovative demos, engaging booth strategies, and effective marketing practices. They explore the historical context of the show, share insig...
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Season 1
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Episode 196
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26:14
