Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs
If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more.
This week we're learning from Melissa Reeve, the cofounder of MarketingFrontier.AI. We discuss the integration of AI in marketing, focusing on how to effectively use AI for writing and maintaining a brand's tone of voice. We explore the challenges marketers face when adopting AI, the importance of defining brand voice, and the creation of custom GPTs to enhance content generation. The conversation also touches on advanced strategies for teams, the necessity of persistence and nuance in AI usage, and resources available for marketers looking to leverage AI. Finally, we provide insights on how to gain executive buy-in for AI initiatives.
Takeaways
- The shift from A-B testing to "A to infinity" testing is now possible with AI.
- Articulate differences in tone in your AI prompts for various platforms is key.
- Creating a negative word list in your AI prompts can help refine AI outputs.
- Custom GPTs can streamline content creation for brands.
Resources
- Connect with Melissa on LinkedIn
- Connect with Wendy on LinkedIn
- Learn More About Marketing Frontier
- Related Article: Technical Marketing in the Age of AI: 2025 Trends and Recommendations
- Related Episode: AI Strategies and Tools for Industrial Marketers
- Related Episode: Differentiate Your B2B Marketing in 2025: Stand Out in an AI-Driven Landscape
- Register for the Industrial Marketing Summit
