Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
How to Optimize for Bottom-of-Funnel, Revenue-Generating Content
Do you know which website page is your "money page"? This week, I talk to Mark Manual who shares how marketers can and should optimize the content that's bringing in the most revenue.
In this episode, Mark Manuel, co-founder of SightSonar, discusses the critical intersection of sales, marketing, and technology. He emphasizes the importance of understanding customer intent, optimizing websites for conversions, and the role of AI in modern marketing strategies. Mark shares insights on building effective bottom-of-funnel strategies, managing expectations in marketing, and the significance of trust and relationships in business. He also highlights the evolving landscape of marketing in manufacturing and the need for continuous improvement in marketing efforts.
Takeaways
- Understanding customer intent is crucial for effective marketing.
- The 'money page' is key to generating leads and revenue.
- Website optimization should focus on user behavior and needs.
- Expectations in marketing should be realistic and data-driven.
Resources
