Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
From Burnout to Buy-In: Practical Tips for Managing Change in Marketing
Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not introduced thoughtfully. Today we're talking about change prioritization and how to implement change.
In this episode we talk to Jenny Magic, a change management expert and author of the book "Change Fatigue: Flip Teams From Burnout to Buy‑In." We discuss the evolution of change management, the challenges organizations face with change fatigue, the importance of psychological safety, and how to effectively integrate AI into workflows. Jenny shares insights from her book and offers practical advice for marketing leaders on managing change and fostering a supportive work environment.
Takeaways
- Organizations often struggle with too many simultaneous changes.
- Psychological safety is essential for team resilience and adaptability.
- Effective change management involves clear communication and transparency.
- Involving employees in the change process can reduce resistance.
- Change should not be dictated solely by the organizational hierarchy.
- Leaders must prioritize employee well-being during transitions.
Resources
- Connect with Jenny on LinkedIn
- Connect with Wendy on LinkedIn
- Get the Book: Change Fatigue: Flip Teams From Burnout to Buy‑In
- Learn More About Unworkable Work
