Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape
Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how we're updating our marketing strategy in 2025.
In this episode, Wendy Covey and Lee Chapman discuss the evolving landscape of marketing as they prepare for 2025. They reflect on the significant changes in inbound marketing, the importance of having a solid strategy, and the role of AI in enhancing marketing efficiency. The conversation also delves into the necessity of strong branding and the need for companies to focus on high-quality content that resonates with their audience. As they look ahead, they emphasize the importance of adapting to new tools and trends while maintaining a clear and focused marketing strategy.
Takeaways
- The inbound marketing playbook is evolving.
- Having a well-formed strategy is crucial before experimenting with new tools.
- AI tools can assist in creating more effective marketing strategies.
- Brand differentiation is key in a crowded marketplace.
- Quality of content is more important than quantity.
- Webinars and short-form videos are effective for conversions.
- Companies should focus on their unique expertise to stand out.
- Leveraging customer feedback is essential for brand messaging.
- Maintaining a clean CRM is vital for effective marketing.
- 2025 will require marketers to adapt to new trends and tools.
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