Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Recapping Our Time at Content Marketing World 2024
The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned and what we'll be applying to our own marketing practice.
Join me as Lee Chapman and Morgan Norris share their insights from the mentorship program, the manufacturing master class, and the countless inspiring sessions they attended. We'll discuss the latest AI innovations, the power of personal branding, and the evolving landscape of video marketing.
They also share their honest thoughts on the conference party, and we'll look ahead to future industry events like the Industrial Marketing Summit. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable tips and inspiring stories.
Takeaways
- Participating in the mentorship program was a highly rewarding experience.
- The manufacturing masterclass focused on personal branding strategies.
- Storytelling is a crucial element in marketing, especially for technical audiences.
- AI is reshaping SEO strategies, emphasizing search intent over keywords.
- Video marketing is becoming more accessible and less intimidating for companies.
Resources
