Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
AI Strategies and Tools for Industrial Marketers
In this episode, VP of Account Service, Jennifer Dawkins, talks about her experiences at MAICON, the Marketing Artificial Intelligence Conference. Jennifer shares the high-level timeline of how AI is expect to evolve over the next decade and how marketers can keep up. They discuss the rapid advancements in AI, the importance of AI literacy for organizations, and the evolving landscape of content marketing in the age of AI, including the broader copyright implications.
As AI chat continues to answer user questions accurately, we discussed the importance of moving away from "what is" content, and work towards creating compelling content that stands out - with unique points of view and personal anecdotes. I also ask her about the new AI tools she's excited to learn about and try, including video editing tools and integration tools.
The main takeaway from the conference? AI is here. If you don't learn it, you'll lose business to your competitors and it will ultimately hinder your career as a marketer. But it doesn't have to be impossible to learn or implement, start small and don't let initial AI mistakes dissuade you from taking advantage of the tools.
Takeaways
- AI literacy is essential for organizations to stay competitive.
- Generic content will not perform well in the AI-driven landscape and compelling content must have a unique point of view.
- Copyright laws regarding AI-generated content are still evolving.
- Organizations must develop a clear AI strategy and guidelines.
- The future of AI includes multimodal capabilities and Artificial General Intelligence (AGI).
- Starting with small, low-stakes AI projects can ease the transition.
Resources
- Connect with Jennifer on LinkedIn
- Connect with Wendy on LinkedIn
- Learn more about the Marketing AI Institute
- Listen to the Artificial Intelligence Show
- Related Episode: How We're Using AI Tools for Content Marketing
- Related Episode: Navigating Data and Content in the Era of AI with Chris Penn
AI Tools Mentioned
