Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement Artwork

Content Marketing, Engineered Podcast | TREW Marketing

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.

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Content Marketing, Engineered Podcast | TREW Marketing

Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement

September 05, 2024 • TREW Marketing & Wendy Covey • Season 1 • Episode 172

If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing can play a critical role in recruitment initiatives and community engagement.

Batesville Products Inc., an aluminum casting manufacturer, was facing a problem that plagues many modern manufacturers - they couldn't find or retain talent to fill their vacant production roles. Even when they did fill these positions, there was a high turnover. Mary Jutzi, Digital Marketing Associate at Batesville Products, teamed up with Batesville's human resources team to address this issue. In this week's episode, Mary shares the steps Batesville took to understand the root of their talent problem and the initiatives they launched to address those findings.

This episode is full of out-of-the-box initiatives that were very successful for Batesville Products Inc. From rewriting job descriptions, engaging in community events and local schools, and developing a children's book.

Mary explains how they leveraged their company culture and unique selling points to attract the right candidates. Mary offers advice for marketers tasked with meeting recruiting goals and shares insights on reaching younger professionals.

Takeaways

Marketing can play a crucial role in supporting local communities and meeting recruiting goals.
Increasing brand awareness in the community is essential for attracting the right candidates.
Highlighting company culture and unique selling points can help differentiate from competitors.
Engaging with the community through initiatives like children's books can have a significant impact.
To reach younger professionals, it's important to show that the company is modern and offer workplace flexibility.
Connecting with other Department of one marketers can provide support and valuable insights.

Resources

People on this episode

Wendy Covey

Host