Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Director for three brands: LasX Industries, MicroMed Solutions, and FlexPak Services. How does she juggle it all?
We talked through her approach to content marketing, how she handles different leadership priorities, and prepares for real-time events like product launches.
We also discussed one recent successful undertaking: a complete website redesign for LasX.
- Initial reasons for the redesign
- Necessity of creating a strategy first
- Adding high-quality videos
- Prioritizing customer-focused messaging
- Creating a process for updating content
Resources
- LasX's New Website
- TREW Marketing Website Services
- 6 Crucial Steps in Preparing for a Website Redesign
- Case Study: Silex Technology Website Redesign
Connect with TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
