Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Cut Through the AI Noise With a Story Only Your Company Can Tell
AI can generate polished marketing copy, but your experience gives you something more valuable: a perspective shaped by real challenges, customer relationships, and lessons learned. Turning that expertise into a clear story can help technical c...
What Industrial Marketers Need to Know About AI Right Now
Fresh from MAICON and Content Marketing World, Morgan Norris shares what industrial marketers can put into practice now. From expanding what teams can accomplish with AI to creating content that answers technical buyers’ questions, both confere...
Why “Request a Quote” Could Be Costing You Leads
When a technical buyer asks for pricing, it rarely means they’re ready to buy. They may be building a budget, exploring options, or gathering information for a project that’s months away. So why do so many manufacturers treat every pricing inqu...
Breaking Down eCommerce Barriers for Industrial Brands
eCommerce is changing how industrial brands serve customers, support sales teams, and prepare for AI. In this episode, Jason Greenwood shares what successful digital transformation looks like for manufacturers and distributors. Jaso...
Inside IMS 2027: AI, Strategy, Community, and What’s Ahead
The Industrial Marketing Summit is returning to Austin for its fourth year! IMS 2027 is shaping up to bring even more depth, practical education, and connection to the industrial marketing community. In this episode, summit co-hosts Wendy Covey...
