Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
What’s Working on LinkedIn for Industrial Marketers Right Now
LinkedIn remains one of the most important social media platforms for industrial marketers trying to reach engineers and technical buyers. But succeeding on LinkedIn looks different than it did a few years ago. Company pages still matter, but i...
Beyond the Booth: Building a Smarter 2026 and 2027 Trade Show Strategy
Trade shows can be one of the biggest investments in an industrial marketing budget, requiring significant time, money and resources. So how can marketers make sure that investment pays off? This week, we discuss everything from the 18-month pl...
Inside Quarterly Marketing Reviews: What to Report to Leadership
Quarterly marketing reviews are more than a chance to report results. They're an opportunity to align leadership, evaluate what's working, identify what needs to change, and prioritize the initiatives that will drive the next quarter forward. T...
How to Market Complex Products Without Being an Engineer
Breaking into a technical industry can feel intimidating for marketers, especially when you're surrounded by engineers, product experts, and complex technologies. But you don't need to become an engineer to become an effective industrial market...
The Content Marketing Pivot to Thought Leadership and PR
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your o...
